Long-Term Care Insurance Providers

Long-term care insurance can be an important investment for your future. It’s worth researching options and costs to be confident in your provider. Besides coverage levels and premium prices, you’ll want to examine the provider’s financial stability, reputation and customer reviews.

  • Written By
    Jennifer Schell

    Jennifer Schell

    Financial Writer

    Jennifer Schell is a professional writer focused on demystifying annuities and other financial topics including banking, financial advising and insurance. She is proud to be a member of the National Association for Fixed Annuities (NAFA) as well as the National Association of Insurance and Financial Advisors (NAIFA).

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  • Edited By
    Savannah Pittle
    Savannah Pittle, senior financial editor for Annuity.org

    Savannah Pittle

    Senior Financial Editor

    Savannah Pittle is an accomplished writer, editor and content marketer. She joined Annuity.org as a financial editor in 2021 and uses her passion for educating readers on complex topics to guide visitors toward the path of financial literacy.

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  • Financially Reviewed By
    Daniel J. Adams, MBA, CFP®, CLU®
    Daniel J Adams, Annuity.org reviewer

    Daniel J. Adams, MBA, CFP®, CLU®

    Founder and President of CEG Life Insurance Services

    As the founder of CEG Life Insurance Services, Daniel J. Adams has extensive experience with life and health insurance products. Daniel assists clients in building a secure financial future as a Certified Financial Planner™ professional and independent insurance agent. He also trains new agents and advises other financial professionals.

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  • Updated: August 15, 2023
  • 7 min read time
  • This page features 6 Cited Research Articles
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Key Takeaways

  • Take time to research long-term care insurance providers, your policy options and their costs.
  • Insurance is a well-regulated industry, but scams and unnecessary upselling are possible.
  • Your state department of insurance will list licensed and reputable insurance providers.
  • Check providers’ credit ratings to help assess their financial stability.

Whether it’s because of a sudden health event or an accident, needing long-term care is an increasing reality for older Americans. 

Long-term care includes coverage for health support and services you need to complete activities in daily life. It can include homemaker services, rehabilitative therapies, personal support and skilled nursing. 

Whether at home or in a care facility, 70% of Americans over 65 are likely to need long-term care at some time in their lives.

Given the rising costs of healthcare in America, it’s a smart decision to research long-term care insurance providers and study them to learn about the products they offer and their performance.

To obtain the best long-term care insurance policy for your circumstances and budget, you should seek out an independent insurance agent with expertise in long-term care insurance who will present you with multiple options.

How To Compare Long-Term Care Insurance Providers

With so many choices in the insurance market, it can be hard to know at first glance which provider is best for you. Your needs and circumstances will dictate the type and depth of long-term care coverage you need. And asking the right questions will help inform your decision when choosing among providers.

Don’t be afraid to ask questions that come up during your search. Long-term care insurance is an investment in your future: You have a right to know exactly what you’re going to get for your money. 

For example, you’ll want to consider the following topics and questions as you compare companies and policies.

Considerations for Comparing Companies

Coverage Options
Does the provider offer long-term care policies? What about combined life/long-term care policies? Do they add riders to health or life insurance policies?
Premium Prices
How much will you have to pay for your coverage? Will your payments be weighted upfront? Or will they remain the same throughout the duration of the policy? Will they (or how will they) adjust for inflation?
Available Benefits
What benefits do each policy and each rider offer? What comes with the basic policy and what’s considered an add-on? Is there any flexibility to your benefits?
Benefit Period
How long will your benefits last? Is there a time limit on how long you’ll have coverage? Is there a cap on financial benefits?
Waiting Period
Is there a waiting period between purchasing your policy and claiming your benefits? If so, how long is it?
Customer Reviews
What do customers say about the provider or their coverage? How do customers feel about the claims process? Are they satisfied with the service and support they received?

The answers to these and other questions will help you find the right long-term care insurance provider for you and your specific needs.

What Are the Signs of a Good Long-Term Care Insurance Provider?

Besides comparing their policy offerings, you’ll also want to examine your long-term care insurance company’s financial standing and stability.

The following agencies can be helpful in assessing a provider’s strength and business reputation:

Although insurance is a heavily regulated industry, the possibility of scams and fraud exists. That includes the selling of fake, unsuitable or unnecessarily upgraded policies. To be sure your provider has a license to sell insurance in your state, check with your state’s department of insurance.

The following long-term care insurance providers are highly rated on one or more fronts, whether for financial stability, price, breadth of policy options or customer service. This is not a complete list, but it is a solid starting point. All policies and plans may not be available in every state.

Brighthouse Financial logo

Brighthouse Financial

Brighthouse Financial offers a hybrid life insurance and long-term care policy called Brighthouse SmartCare®. The policy is an indexed universal life insurance policy with riders that provide long-term care benefits. Coverage for all potential long-term care costs is not guaranteed.

The policy includes a guaranteed death benefit and the option to link the policy to an index to grow the benefits with protection against market loss.

Brighthouse Financial specializes in annuities and life insurance. It does not offer standalone long-term care policies.

Lincoln Financial Group logo

Lincoln Financial Group

Newsweek named Lincoln Financial Group as one of America’s Most Responsible Companies for 2023. Like Brighthouse FInancial, Lincoln Financial Group specializes in life insurance and annuities and does not offer a standalone long-term care option. 

Instead, the company offers Lincoln MoneyGuard® solutions, which are universal life insurance policies with a long-term care rider. 

The policies and riders have exclusions, limitations, and/or reductions, so you will need to speak with a representative or the insurance company for costs and complete details. The Lincoln National Life Insurance Company issues the policies. In New York only, Lincoln Life & Annuity Company of New York is the issuer.

Mutual of Omaha logo

Mutual of Omaha

Known for reasonable pricing and discounts with multiple policies, Mutual of Omaha has more than 100 years of insurance experience. 

The provider’s long-term care insurance policies come with built-in benefits, including care coordination, alternate care, waiver of premium and cash benefit. 

Policyholders receive these benefits in their policy once a licensed health care provider certifies that they are chronically ill and submits a plan of care prescribing long-term care services.

For an additional cost, you can add optional benefits to your policy. Add-ons include inflation protection, shared care, security benefit and return of premium.

Nationwide logo


Nationwide sells a hybrid policy called CareMatters® that includes both long-term care and life insurance benefits. The company also sells long-term care as a rider to another policy.

According to Nationwide’s website, CareMatters® is linked to a fixed-premium universal life insurance policy and includes a death benefit as well as other perks.

For example, the product allows you to pay a family member, friend, neighbor or other informal, unlicensed caregiver if a U.S.-licensed health care practitioner deems informal care as appropriate in the plan of care. Plus, with CareMatters, once an individual has been qualified, they won’t have to submit monthly bills and receipts.

New York Life logo

New York Life

New York Life offers two options for long-term care coverage: traditional long-term care insurance and combination long-term care and life insurance.

With a combination policy, New York Life pays for long-term care at home, in a facility or provided by a family member, depending on what the policyholder needs and where they live. In the event the policyholder doesn’t use any long-term care benefits, the policy includes a money-back guarantee.

New York Life is rated A++ (superior) by AM Best, which means policyholders don’t have to worry about the company’s ability to pay.

Additional Resources

Don’t hesitate to seek help when you have to analyze your needs and calculate your budget. It’s difficult to compare policies and prices and examine reviews and ratings. A financial advisor can help you find the right coverage and price for your peace of mind.

Here are other resources to help your search:

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: August 15, 2023