Sheena translates complex industry jargon into concise, comprehensible language for the general public.

She began her professional career in higher education administration, amassing more than 10 years of experience advising and coaching, developing orientation materials, crafting training guides and managing campus-wide communications. Her outreach aimed to inform, engage and retain on-site and online learners.

Sheena strengthened her research, copywriting and marketing skills as a freelance writer covering a range of subject areas, including financial and budget management, retirement, personal and professional development, health and well-being, and diversity and inclusion, for consulting agencies.

As a professional who values lifelong learning, Sheena joins the team with a deep commitment to connecting readers with resources designed to improve their financial literacy and strengthen their financial health.