Investors Heritage Life Insurance Company

Investors Heritage sells numerous life insurance policies and annuities. Its fixed indexed annuities and multi-year guaranteed annuities let investors plan for retirement through secure tax-deferred financial growth. The rapidly growing company has good credit ratings.

  • Written By
    Jennifer Schell

    Jennifer Schell

    Financial Writer

    Jennifer Schell is a professional writer focused on demystifying annuities and other financial topics including banking, financial advising and insurance. She is proud to be a member of the National Association for Fixed Annuities (NAFA) as well as the National Association of Insurance and Financial Advisors (NAIFA).

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    Savannah Pittle
    Savannah Pittle, senior financial editor for

    Savannah Pittle

    Senior Financial Editor

    Savannah Pittle is an accomplished writer, editor and content marketer. She joined as a financial editor in 2021 and uses her passion for educating readers on complex topics to guide visitors toward the path of financial literacy.

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  • Financially Reviewed By
    Timothy Li, MBA
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    Timothy Li, MBA

    Business Finance Manager

    Timothy Li, MBA, has dedicated his career to increasing profitability for his clients, including Fortune 500 companies. Timothy currently serves as a business finance manager where he researches ways to increase profitability within the supply chain, logistics and sales departments.

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  • Updated: July 4, 2023
  • 5 min read time
  • This page features 12 Cited Research Articles
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Our Partnerships, Vision and Goals

We pride ourselves on partnering with professionals like those from Senior Market Sales (SMS) — a market leader with over 30 years of experience in the insurance industry — who offer personalized retirement solutions for consumers across the country. Our relationships with partners including SMS and Insuractive, the company’s consumer-facing branch, allow us to facilitate the sale of annuities and other retirement-oriented financial products to consumers who are looking to purchase safe and reliable solutions to fill gaps in their retirement income. We are compensated when we produce legitimate inquiries, and that compensation helps make an even stronger resource for our audience. We may also, at times, sell lead data to partners in our network in order to best connect consumers to the information they request. Readers are in no way obligated to use our partners’ services to access the free resources on carefully selects partners who share a common goal of educating consumers and helping them select the most appropriate product for their unique financial and lifestyle goals. Our network of advisors will never recommend products that are not right for the consumer, nor will Additionally, operates independently of its partners and has complete editorial control over the information we publish.

Our vision is to provide users with the highest quality information possible about their financial options and empower them to make informed decisions based on their unique needs.

About Investors Heritage Life Insurance Company

Former Kentucky Lieutenant Governor Harry Lee Waterfield started the Investors Heritage Life Insurance Company in 1960. Based in Frankfort, Kentucky, the public company issued life insurance and annuities in multiple states.

Aquarian Holdings bought the company in 2018 and took it private. Since then, Investors Heritage has introduced several annuity products, which it says are responsible for its recent growth. S&P Global ranked the insurer as one of the fastest-growing players in the financial sub-sector, with their total premiums soaring 500% in 2021. The growth was generated in large part by a focus on annuity products.

The $1.5 billion company currently services more than 300,000 policies. Whether you seek financial security for retirement or low-risk investment vehicles for savings, Investors Heritage says it has several annuity solutions worth considering.

Credit Ratings of Investors Heritage Life Insurance Company

If you aim to buy an annuity, you will have many options across the insurance spectrum. A good place to start your search is to check the financial stability of the insurer of the annuity. A highly rated firm is unlikely to default on its contract when it’s time to receive your annuity payouts.

Independent credit-rating agencies like AM Best, Fitch Ratings, and Moody’s publish credit ratings of many annuity providers. AM Best’s latest ratings gave Investors Heritage a financial strength rating of B++ or “Good.” Fitch Ratings gave the company a financial strength score of BBB-.

Investors Heritage Credit Ratings

Rating Agency Financial Strength Score
AM Best B++
Fitch Ratings BBB-
Source: AM Best and Fitch Ratings

These third-party ratings can rise, drop or stay the same, depending on the annuity provider’s most recent financial and business performance. It’s a good idea to track any credit ratings changes even after you’ve purchased your annuity. There are many conditions in which owners can transfer their annuity investment without generating a tax penalty from the Internal Revenue Service. However, each annuity product is unique, carrying specific regulations about transfers.

Annuity Products Offered by Investors Heritage

Investors Heritage’s annuities allow consumers to invest money from various sources, including retirement savings (such as IRAs), rollover funds and even non-qualified funds. Its primary annuity products are fixed-index annuities and multi-year guaranteed annuities (MYGA).

Fixed Index Annuities (FIA)

This is how a fixed index annuity from Investors Heritage works: you make a lump-sum (single premium) deposit into your account. The funds accrue interest tax free for a specified duration, after which they become available for payout.

There are two major ways to invest your FIA funds, both of which guarantee that you’ll never lose your initial investment. With a fixed account, your money grows at a uniform interest rate, no matter what happens to the market. With an indexed annuity, your money accumulates interest linked to the positive growth of at least one market index. Your money can either increase or stay the same (not accumulate any interest), but it can never decline, even when the linked market index has a negative performance.

Heritage Growth Advantage

Among Investors Heritage’s FIA products is its Heritage Growth Advantage annuity. It is ideal for investors 18 to 80 years old who are able to invest $25,000 to $2 million in a tax-deferred, interest-growing annuity. The money either goes into a guaranteed interest account or gets tied to an index or multiple indexes. With the index-based growth strategy, investors can renew their index selections after one or two years.

Participation rates determined by the annuity company provide another way to grow your Heritage Growth Advantage’s account value. For example, if you’re assigned a 50% participation rate and the market index is up 20%, your annuity funds increase by half of that growth, or 10%.

Heritage Income Advantage

Investors Heritage created a fixed index annuity for investors who are concerned about outliving their retirement savings. It allows you to invest between $25,000 and $1 million, if you’re 18 to 80 years old. And you become eligible for a premium bonus at the start of your contract.

The two options to grow your funds include a guaranteed-interest-rate fixed account and up to seven indexed accounts that add interest based on market index growth. Either way, your annuity never experiences negative growth in case of a market downturn.

There’s an optional lifetime withdrawal rider that you can purchase between the ages of 55 and 80, providing the ability to turn the investment into an immediate stream of income for the duration of one’s life. If you meet certain conditions, the earnings may be available as soon as one year after adding the rider. Investors that satisfy specific criteria have the option to double their guaranteed retirement income for up to five years.

Multi-Year Guaranteed Annuities

A multi-year guaranteed annuity (MYGA) allows you to grow your money at a fixed interest rate over a fixed period, such as three years. It’s an investment option for people approaching retirement with savings they don’t need for everyday living between now and the time they retire. Investors Heritage introduced the Heritage Builder annuity to serve this consumer segment.

Heritage Builder Annuity

Available to consumers up to 90 years of age, the Heritage Builder MYGA grows funds at a guaranteed interest rate over fixed terms of 3, 5 or 7 years. Purchasers can invest from $25,000 to $2 million into the annuity account and have any accrued interest available as soon as 30 days after issue.

The product has multiple free withdrawal options, with as much as 10% of the initial investment value available for withdrawal after the first contract year. An optional nursing home waiver allows you to cash out up to 50% of the funds under certain conditions.

Client Resources

You can reach out to an Investors Heritage representative via phone or an online contact form when looking to purchase or inquire about their annuities.

A dedicated virtual portal allows clients to sign in for real-time tracking of their invested funds. The digital resource lets you request certain changes to your annuity, including distributions. It also incorporates downloadable forms that you can fill out, print, sign and mail to the annuity issuer.

Please seek the advice of a qualified professional before making financial decisions.
Last Modified: July 4, 2023